If you have a specific enquiry for someone in the Sampad team you can contact them via email below, or call the main office number on 0121 446 3260.
Piali Ray OBE - Director of Sampad
Piali has been a performer, teacher and choreographer in the UK since 1982. She is well-known for her excellence in these fields and has toured extensively throughout the world with organisations such as Birmingham REP, City of Birmingham Symphony Orchestra (CBSO), The National Gallery, the National Theatre and the British Council.
Born in Bengal, Piali first moved to Birmingham in 1982 and quickly identified that artists working in culturally diverse Britain would benefit from formal, structured support that would help them to establish their place within mainstream culture and showcase their rich heritage. Her formidable energy and vision led to the setting up of Sampad in 1990.
Under her leadership, Sampad has flourished into a dynamic, forward-thinking arts and heritage organisation, which continues to play an influential role in creating and promoting opportunities for South Asian arts and artists in Birmingham, across the UK and beyond.
She has a strong track record of collaborating and connecting with organisations at an international level and continues to take a lively interest in the cultural influences and experiences of people of South Asian heritage across the world.
Piali was awarded with an OBE in 2002, an Honorary Doctorate from the University of Central England in 2006 and Outstanding Business Person of the Year by Birmingham Chamber of Commerce in 2009.
In 2012 she was commissioned by the Cultural Olympiad to produce two large-scale shows; Moving Earth, one of Sampad’s biggest dance productions to date, and Mandala, the dazzling multimedia finale of the prestigious London 2012 Festival.
She was highly commended by the judges at the Asian Women of Achievement Awards In 2015 and in 2017 she was appointed as a Festival Director for Birmingham’s biggest arts festival, the award-winning Birmingham Weekender.