Return of Sampad’s FREE ‘My Route’ taxi tour of Stratford Road!

Stratford Road, Birmingham - various times see below

The return of Sampad's hugely popular taxi tour around Stratford Road, Birmingham as part of the legacy of its major community heritage project, My Route.

Back by popular demand!

My Route was a major community heritage project, delivered by Sampad during 2014-15. It explored the changing history of Stratford Road – one of Birmingham’s busiest and best-known thoroughfares. The project was supported by the National Lottery through the Heritage Lottery Fund.

Working with local residents, My Route identified how the population, landscape and culture around Stratford Road has evolved from the 1940s to the present day, with the settlement and migration of new communities. A far-reaching investigation looked at the influence of these communities on the faiths, trades, food, language and architecture of this now buzzing and diverse city quarter.

Members of the public also had a chance to get involved in My Route and learn more about the story of the area through a series of lively arts and culture activities.

One of the runaway successes was a free taxi tour which took place during Summer 2014. The tours brought local history vividly to life with a 1970s-styled taxi taking visitors on a trip down memory lane with sensory props, music and audio of personal anecdotes from residents past and present immersing passengers in the sights, sounds and memories of the Road. At the end of the tour participants had a special chance to sample some of the delicious food available at Al Faisal’s restaurant, in the heart of the Balti Triangle. The tours proved a hit with people of all ages, to the point that all eighteen tours were sold out!

Now, thanks to additional funding from the Sir Barry Jackson Trust, Sampad is delighted to announce that the free My Route Taxi Tours will be running again this August! Tours will take place on the dates shown below. PLEASE NOTE:

  • There are two tours per day, departing at 12pm and 1pm
    (additional tour at 11am on Saturday 20th).
  • Tours are FREE but advance booking is essential and is secured on a
    first come first served basis.
  • The tours are in English and are suitable for adults and children aged 8+
  • Duration approx. 45 mins followed by complimentary food-tasting at
    Al Faisal’s, Stoney Lane, Birmingham
  • There are 5 places available on each tour.

12 pm or 1pm, Tuesday 16th August 2016
12 pm or 1pm, Wednesday 17th August 2016
12 pm or 1pm, Thursday 18th August 2016
11am, 12pm or 1pm, Saturday 20th August 2016
New date added: 12pm or 1pm Saturday 3rd September

To book your free seat, please call Sampad on 0121 446 3260 or email

Read more about the My Route Taxi Tour here
Read about guest blogger, Josh Ray’s Taxi Tour experience here.

My Route at Birmingham Heritage Week, 8th – 18th September 2016

My Route will also be extending its legacy during Birmingham Heritage Week this September. Birmingham Heritage Week is a celebration of the people and events which helped shape the city as we know it today. Taking place throughout the city 8 -18th September, it features an action-packed programme of events and activities designed to give people of all ages a chance to learn about and celebrate Birmingham’s rich and diverse heritage.

This includes exploring parts of the Birmingham not normally open to the public, finding out about the history of key city landmarks and taking part in walks, concerts, talks, shows and trails…which gives you another reason to do the My Route Heritage Trail Walk around Birmingham’s Stratford Road – one of the city’s biggest and busiest thoroughfares! You can download the My Route Heritage Trail Guide here:

Birmingham Heritage Week coincides with Heritage Open Days (8 – 11 Sept 2016), the UK’s biggest heritage festival.

Twitter: @BHeritageWeek
Facebook: @BHeritageWeek
Instagram: @BHeritageWeek

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This event was supported by:

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Stratford Road, Birmingham - various times see below