Sampad's mission is to connect people and communities with South Asian and British Asian arts and heritage and to play a cutting-edge role in the creative economy.

Sampad believes in the power of arts and heritage to impact widely on all communities – breaking down barriers, raising important issues, amplifying unheard voices and bringing people from all walks of life together.

Celebrating South Asian Arts & Heritage 
Breaking down barriers
Amplifying unheard voices 

Now in our 30th year, we continue to play an instrumental role in promoting and encouraging British Asian arts, so that they progress, break new ground and enrich mainstream culture in the UK. We support, commission and co-produce a huge variety of arts and heritage activities inspired by diverse artforms that originate from India, Pakistan, Bangladesh and Sri Lanka.

We have a strong track record of delivering high-quality dance, music and theatre productions, events and workshops in education, community and outreach settings and professional development for artists, cultural leaders and young people.

We receive kind support from Arts Council England and Birmingham City Council and work closely and strategically with Midlands Arts Centre, where we are based.

Sampad is also a member of Culture Central – a collective voice for culture in Birmingham.


 Check out our Autumn 2019 Events brochure:

For hard copies of any of our publications, please call 0121 446 3260 or email info@sampad.org.uk