About Us

Celebrating South Asian Arts & Heritage 
Breaking Down Barriers
Amplifying Unheard Voices

Sampad’s mission is to connect people with South Asian and British Asian Arts and Heritage and to play a cutting-edge role in the creative economy.

We are passionate about promoting South Asian arts and culture in the UK; from dance and music to film and theatre, we showcase South Asia’s rich and diverse heritage to audiences across the country.

Our commitment to developing extraordinary artists is an integral part of what we do. We provide a platform for emerging and established artists to showcase their work and reach new audiences while nurturing talent and supporting professional development. Whether you are a dancer, musician, filmmaker, or actor, we are here to help all artists grow and achieve their artistic ambitions. We also provide professional development for cultural leaders and young people through mentorship and work experience opportunities.

Through our numerous projects and initiatives, we create inspiring experiences for audiences of all ages and backgrounds. From the inception and creation of internationally renowned About the Elephant  to our groundbreaking community heritage project, My Route, documenting the history of Birmingham’s Stratford Road, we strive to promote social cohesion, inclusion, and understanding through the arts.

New for 2023, our Associate Schools Scheme equips teachers and students with the skills to discuss diversity in accessible ways. Born out of the project From City of Empire to City of Diversity, our Associate Schools programme allows schools to use the arts in every part of the curriculum, from history to PSHE.

As an Arts Council England National Portfolio Organisation (NPO), we are grateful for the funding provided by taxpayers, which plays a huge part in supporting our work. We also receive kind support from Birmingham City Council and work closely and strategically with Midlands Arts Centre, where our office is based.