Partner with Sampad

Build meaningful, creative partnerships that connect your organisation with diverse audiences, inspire your staff and deliver real social impact.

Partner with one of the Midlands’ leading cultural organisations to reach diverse audiences, engage your workforce and deliver measurable social impact.


Why partner with Sampad?

  • Engage your staff through unique cultural experiences
  • Strengthen your EDI and CSR impact with measurable outcomes
  • Create memorable client experiences through world-class performances
  • Position your brand as a leader in diversity and community engagement

We offer two ways to partner with Sampad:

Annual Corporate Partnerships
A 12-month relationship with clear benefits, visibility and impact.

Bespoke Partnerships & Events
Looking for something more flexible?

We regularly work with businesses to create:

  • South Asian Heritage Month programmes
  • Staff wellbeing and engagement days
  • Corporate celebrations, AGMs and client events
  • Talks, workshops and performances

If you’re exploring ideas, we’re happy to shape something with you.


Our Partnership Packages

We offer three levels of partnership, each designed around different levels of engagement and impact.

Bronze – Education & Outreach Partner
£3,000 per year

Demonstrate your commitment to education and community impact.

  • Reach over 300 young people through creative workshops
  • Align your organisation with clear, measurable CSR impact
  • Gain brand visibility across schools, digital platforms and campaigns
  • Includes a live performance experience

Silver – Artist Development Partner
£6,000 per year

Champion emerging South Asian artists and cultural leadership.

  • Fund a named artist bursary linked to your organisation
  • Gain visibility across a high-profile artist development programme
  • Speaking opportunity at Asian Spring
  • Enhanced staff engagement and entertainment experiences

Gold – Late Night Mantra Partner
£11,000 per year

Become a lead partner on a flagship cultural programme.

  • Co-create a performance series across Birmingham
  • Position your organisation as a leader in diversity
  • Premium brand visibility across all marketing and communications
  • Staff training, engagement and bespoke CSR opportunities

Ideal for organisations seeking meaningful and measurable community and CSR impact

Ideal for organisations wanting deeper engagement and cultural visibility

Ideal for organisations seeking high-profile, strategic partnership visibility

Not sure which is right for you? For full details, download our brochure


The Sampad team are a force to be reckoned with. Their extreme efficiency and sensitivity, and dealing with artists from all cultural backgrounds makes them special in every way. We are honoured to be associated with Sampad.

Jayesperi Moopen – Tribhangi Dance Theatre, Artistic Director


Looking for something more flexible or Planning for South Asian Heritage Month?

We work with organisations across the UK to deliver engaging and high-quality South Asian Heritage Month programmes.

This can include:

  • live performances
  • workshops and talks
  • staff engagement sessions
  • bespoke cultural events

If you’re planning activity for July–August, we’d love to support you.


Let’s start a conversation

We know every organisation is different. Whether you’re exploring a partnership, planning an event, or just want to understand what’s possible, we’d love to speak with you.

Email: bhavik@sampad.org.uk

We are currently seeking a small number of corporate partners for our upcoming programme. Book a 20-minute call to explore how your organisation can get involved.

Thinking about individual giving or making your own personal contribution? Head on over to our Donations page.